From BBC.com – “Over the last two years, a series of updates to Google Search amount to a dramatic upheaval to the Internet’s most powerful tool, complete with an unprecedented AI feature. Will Google save the web, or destroy it?”

Over the last two years, updates meant to make Search more “helpful” devastated many website owners who say they follow Google’s best practices. (Source: Semrush) (Credit: BBC)

https://www.bbc.com/future/article/20240524-how-googles-new-algorithm-will-shape-your-internet/